Manage campaigns | Adapty Ads Manager | Adapty Docs
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Manage campaigns in Adapty Ads Manager

Adapty Ads Manager has a two-way integration with Apple Ads: you get near real-time performance data, and you can create and edit campaigns directly from the Adapty dashboard in a much more convenient way than in the native UI.

If you create a campaign in the native Apple Ads dashboard, it will automatically appear in Adapty Ads Manager within 24 hours.

In addition to exploring comprehensive campaign metrics, you can manage all the campaign settings:

  • Create campaigns
  • Edit existing campaigns
  • Launch & pause campaigns

To find campaigns that need attention — such as campaigns that hit their daily budget cap or aren’t paying off — ask the AI Agent.

What is a campaign

A campaign focuses on a single app and runs ads in one placement on the App Store. Each campaign includes a daily budget and ad groups that focus on a specific strategy for promoting your app. A campaign will continue to spend based on its budget settings.

Note that a campaign can’t run on its own; ad groups are the level where you set default bid, audience, and keywords. Without an ad group, a campaign has no targeting or bidding and won’t serve. Create the campaign, then add at least one ad group to activate it.

Create campaigns

To create a campaign:

  1. Open the Ads Manager page and click +. Select Create campaign to launch the campaign wizard.

    Plus menu with Create campaign selected

  2. Choose a placement for your ad, then click Start:

    PlacementWhere your ad appears
    Search ResultsAt the top of App Store search results.
    Search TabIn the suggested apps list on the Search tab, before the user searches.
    Today TabOn the App Store’s Today page.
    Product PagesIn the You Might Also Like list on other products’ pages. Apple selects the relevant pages for you.
    Duplicate a CampaignReuse the placement, ad groups, and keywords, from an existing campaign.
    Create campaign wizard placement selection screen

  3. For Search Result campaigns, choose the campaign type. Grouping campaigns by type organizes your report data, and allows Adapty to suggest an appropriate keyword strategy.

    Choose Max Conversions to skip manual keyword selection and let Apple’s automated bidding optimize for conversions.

    Campaign typeDescription
    GenericNon-branded terms that describe what your app does.
    CompetitorYour competitors’ branded keywords.
    DiscoverySearch Match surfaces new keywords automatically, so you can harvest the winners.
    Max ConversionsApple’s automated bidding optimized for conversions. Set the Target CPA in the Settings step.
    BrandKeywords associated with your app’s brand.
    CustomNo predefined strategy. Build the campaign from scratch.
    Campaign type step with six type cards

  4. Select the app (what you want to promote) and the campaign group (the Apple Ads account that runs and pays for the campaign).

    App and campaign group selection step

  5. Select the countries or regions to target. For easier optimization, use one campaign per country.

    Country or region selection step

  6. Configure the basic settings of the campaign. Audience targeting and keywords live on the campaign’s ad groups, which you add after creating the campaign.

    SettingDescription
    Campaign nameAuto-filled from the app, placement, and country. Edit it anytime.
    Daily budgetThe amount the campaign can spend per day.
    Target CPAThe cost-per-acquisition goal for the automated bidder. Appears for Max Conversions campaigns only.
    Ad schedulingOptional. The campaign starts immediately unless you set a later start date; add an end date to stop it at a specific time.

    Line-of-credit accounts also complete invoicing details in this step.

    Campaign settings step

  7. Review the summary, confirm the details, and click Create campaign.

    Confirm and review step

  8. Proceed to configure the ad group. Campaigns can’t run without ad groups — they determine the audience and/or keywords.

Edit campaigns

To edit any created campaign:

  1. Open the campaign settings using either method:

    • Click the campaign name in Ads Manager > Campaigns. Then, click Edit campaign on the top right.
    click-campaign.webp
    • Or select the checkbox next to the campaign name and click Actions > Edit campaign settings.
    asa-edit-campaign-settings.webp

  2. Adjust the campaign settings. You can edit the campaign name, campaign type (for Search Results campaigns), countries, and daily budget. To change the ad placement, bid strategy, or scheduling, create a new campaign instead.

  3. Click Save changes.

You can also change a campaign’s type inline in the Campaign type column of the campaigns table.

Edits made directly in Apple Ads sync to Adapty Ads Manager automatically, but may take time to appear.

Export campaigns

To export the campaigns table as a CSV, click the download icon above the table and select Export current page or Export all pages.

Export all pages downloads all campaigns across all pages in a single file. A progress modal tracks the download; you can cancel it at any time. Two optional filters are available:

  • Enabled only: Include only active campaigns.
  • With spend ≥: Include only campaigns with spend above a specified threshold.
  • Group by country: Break down each campaign row by country.

The table is exported as it appears on your dashboard, with the columns you have selected to display.

Export campaigns

Launch & pause campaigns

To launch or pause any campaign from Adapty Ads Manager:

  1. Go to Ads Manager > Campaigns.

  2. Switch the toggle on or off next to the campaign name in the Status column.

    launch-pause.webp

Delete campaigns

Adapty Ads Manager cannot delete campaigns. You can pause the campaign instead to halt spend, but keep its settings and analytics.