--- title: "Integrate TikTok for Business with Adapty Attribution" description: "Connect TikTok for Business to Adapty Attribution to track and optimize campaign performance in TikTok Ads Manager." --- Adapty Attribution’s TikTok for Business integration lets you track and optimize campaign performance in TikTok. :::tip See our [guide on setting up ads in TikTok for Business](tiktok-create-campaign). ::: ## Step 1. Connect your TikTok account 1. Go to **Integrations > TikTok Ads** from the left sidebar and click **Continue with TikTok**. 2. Sign in using your TikTok account and click **Continue**. 3. Review the requested permissions and click **Save**. After that, all your ad accounts will be added to Adapty Attribution. You can proceed with adding campaigns. ## Step 2. Add campaigns To add a TikTok for Business campaign to Adapty Attribution and track how your TikTok ads work in Adapty: 1. Switch to the **Web Campaigns** tab and click **Create configuration**. 2. In the **General** tab, expand the **iOS** and/or **Android** section and paste App Store and/or Google Play application URLs. 3. Copy the **Click link** field value. Then, in TikTok Ads Manager, when creating your ad, paste this value in the **Tracking URL** field under the **Advanced Settings** section. This will allow Adapty to connect installs and purchases to ads in TikTok. 4. (Optional) To send the conversion events back to TikTok, you can also associate your pixels from TikTok with campaigns in Adapty Attribution. To do that, select one of your existing pixels in the **Pixel** dropdown. After selecting a pixel, you can click **Send test event** to verify the connection. ## Step 3. Map events To send conversion events back to TikTok for campaign optimization, you need to configure event mapping in the **Events names** section. This allows Adapty to automatically send subscription events to your TikTok pixel when users perform actions in your app. In the **Events names** section, toggle on the events you want to track in TikTok Ads Manager. For each enabled event, select the corresponding TikTok event from the dropdown or set a custom one. By default, Adapty maps Adapty events to TikTok's standard events. Click **Save** to apply your event mapping configuration. ## Additional configuration ### Additional parameters The **Additional parameter** field allows you to add custom data points for analysis outside Adapty. This is useful when you need to pass specific campaign or user data to external analytics tools or attribution partners. In the **Additional parameter** field, enter any custom data you want to include with your attribution tracking. The additional parameter will be included in all attribution data sent to TikTok and can be used for advanced campaign analysis and optimization. For example, if you're running multiple variations of the same campaign, you could add `variant=A` or `variant=B` to distinguish between different creative approaches. :::important Additional parameters change the **Click link** you paste in TikTok Ads Manager. If you have already copied this link there and added a custom parameter later, ensure you copy and paste an updated click link that contains the custom parameter. :::
### Settings The **Settings** tab controls how Adapty matches user actions to your TikTok Ads campaigns. These settings determine the time windows for both deterministic and probabilistic attribution matching. To configure them, go to the **Settings** tab in your campaign configuration. Here you'll find two main settings to adjust: - **Deterministic matching window**: This uses exact device identifiers (like IDFA on iOS or Advertising ID on Android) to match users to campaigns with high precision. Set this to 168 hours (7 days) for maximum attribution accuracy - this is the default and recommended value. When a user clicks your TikTok ad and installs your app within this window, Adapty can definitively attribute the install to that specific ad click using device identifiers. - **Probabilistic matching window**: This uses statistical modeling and device fingerprinting to match users when deterministic matching isn't possible. Set this to 6 hours for most campaigns - this is the default and works well for most use cases. For campaigns with high click volumes, you can reduce this to 1-2 hours. For users who can't be matched deterministically (due to privacy settings or other factors), Adapty uses probabilistic matching within this shorter window. Click **Save** to apply your settings. ### Revenue override If you track trial events and want TikTok to attribute revenue to them, use the **Revenue override** section. It appears when the **Trial started** event is enabled. For each trial event target, set the percentage of the subscription price to report as revenue. For example, at 30%, Adapty sends 30% of the subscription price as the conversion value for trial events. To add an override: 1. Enable **Trial started** in the **Events names** section. 2. In **Revenue override**, click **Add override**. 3. Select the target event and enter a revenue percentage (0–100). 4. Click **Save**. ### Send all events By default, Adapty sends events to your pixel only for users attributed to a TikTok campaign. Enable **Send all events** to also forward events from organic and non-attributed users to the pixel. When enabled, every install and transaction event is sent to the pixel, regardless of campaign attribution. Use this to give TikTok broader conversion data for audience modeling and campaign optimization. To enable this option, in the campaign settings, select **Send all events (forward organic/non-attributed events to this pixel)** and click **Save**.