---
title: "Offers"
description: "Set up and manage subscription offers in Adapty to drive conversions."
---

Offers in the App Store and Google Play Store are special deals, trials, or discounts for in-app purchases. They help attract new users, re-engage churned subscribers, and increase conversion.

## Enable offers in your app

To process offers, Adapty needs the following setup:

1. Create offers in the store:
   - [App Store](app-store-offers)
   - [Google Play](google-play-offers)
2. For App Store: [upload your In-App Purchase Key from App Store Connect to Adapty](app-store-connection-configuration#step-4-for-trials-and-special-offers--set-up-promotional-offers).
3. [Add the offers to Adapty and display them in a flow or paywall](create-offer).

:::note
Introductory offers on iOS are applied automatically if the user is eligible. Do not add them to Adapty.
:::