---
title: "New trials"
description: "Manage new subscription trials and optimize trial-to-paid conversion rates."
---

The new trial chart displays the number of activated trials during the selected time period. Use it to track trial volume from ad campaigns and other acquisition efforts.

## Calculation

The new trials metric counts trials started during the period, regardless of whether they're still active by the end of the period.

For example, if 50 users start a trial in May, the May data point shows 50 — even if some have already expired or converted to paid by the time you view the chart.

## Available filters and grouping

:::link
Main article: [Analytics controls](controls-filters-grouping-compare-proceeds)
:::

- ✅ Filter by: Attribution, Audience, Country, Offer Type, Offer ID, Offer Discount Type, Paywall, A/B tests, Placement, Segment, Store, Product, and Duration.
- ✅ Group by: Product, Country, Store, Paywall, Audience, Placement, Duration, Offer Type, Offer Discount Type, Offer ID, Segment, and Attribution.

## Similar metrics

For a side-by-side comparison of these metrics, see the [Metric comparison table](metric-comparison-table#subscribers-and-conversion).

- [Active trials](active-trials)
- [Trial renewal cancelled](trials-renewal-cancelled)
- [Expired trials](expired-churned-trials)