---
title: "Track and run campaigns in Adapty Ads Manager"
description: "Get realtime analytics from Apple Ads and optimize your campaigns"
---

:::important
Before you start using the Ads Manager, ensure you have completed the steps from [this guide](adapty-ads-manager-get-started).
:::

Adapty Ads Manager lets you do three important things in one place:

- **See what really makes money** – explore campaign, ad group, and keyword performance directly linked to installs, trials, subscriptions, and revenue.
- **Launch and restructure fast** – create and edit campaigns, ad groups, keywords, negatives without switching to the native console.
- **Automate routine work** – set up rules that automatically adjust bids and budgets to hit your target CPA/ROAS instead of doing it manually.

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