--- title: "Manage campaigns in Adapty Ads Manager" description: "Create and edit Apple Ads campaigns in Adapty Ads Manager." --- Adapty Ads Manager has a two-way integration with Apple Ads: you get near real-time performance data, and you can create and edit campaigns directly from the Adapty dashboard in a much more convenient way than in the native UI. If you create a campaign in the native Apple Ads dashboard, it will automatically appear in Adapty Ads Manager within 24 hours. In addition to [exploring comprehensive campaign metrics](adapty-ads-manager-analytics), you can manage all the campaign settings: - Create campaigns - Edit existing campaigns - Launch & pause campaigns :::tip To find campaigns that need attention — such as campaigns that hit their daily budget cap or aren't paying off — ask the [AI Agent](ads-manager-ai-agent). ::: ## What is a campaign A campaign focuses on a single app and runs ads in one placement on the App Store. Each campaign includes a daily budget and [ad groups](ads-manager-create-ad-group) that focus on a specific strategy for promoting your app. A campaign will continue to spend based on its budget settings. :::important Note that a campaign can’t run on its own; ad groups are the level where you set default bid, audience, and keywords. Without an ad group, a campaign has no targeting or bidding and won’t serve. Create the campaign, then [add at least one ad group](ads-manager-create-ad-group) to activate it. ::: ## Create campaigns To create a campaign: 1. Open the **Ads Manager** page and click **+**. Select **Create campaign** to launch the campaign wizard. 2. Choose a **placement** for your ad, then click **Start**: | Placement | Where your ad appears | | --- | --- | | **Search Results** | At the top of App Store search results. | | **Search Tab** | In the suggested apps list on the Search tab, before the user searches. | | **Today Tab** | On the App Store's Today page. | | **Product Pages** | In the **You Might Also Like** list on other products' pages. Apple selects the relevant pages for you. | | **Duplicate a Campaign** | Reuse the placement, ad groups, and keywords, from an existing campaign. | 3. For **Search Result campaigns**, choose the **campaign type**. Grouping campaigns by type organizes your report data, and allows Adapty to suggest an appropriate keyword strategy. :::note Choose **Max Conversions** to skip manual keyword selection and let Apple's automated bidding optimize for conversions. ::: | Campaign type | Description | | --- | --- | | **Generic** | Non-branded terms that describe what your app does. | | **Competitor** | Your competitors' branded keywords. | | **Discovery** | Search Match surfaces new keywords automatically, so you can harvest the winners. | | **Max Conversions** | Apple's automated bidding optimized for conversions. Set the **Target CPA** in the Settings step. | | **Brand** | Keywords associated with your app's brand. | | **Custom** | No predefined strategy. Build the campaign from scratch. | 4. Select the **app** (what you want to promote) and the **campaign group** (the Apple Ads account that runs and pays for the campaign). 5. Select the **countries or regions** to target. For easier optimization, use one campaign per country. 6. Configure the **basic settings** of the campaign. Audience targeting and keywords live on the campaign's [ad groups](ads-manager-create-ad-group), which you add after creating the campaign. | Setting | Description | | --- | --- | | **Campaign name** | Auto-filled from the app, placement, and country. Edit it anytime. | | **Daily budget** | The amount the campaign can spend per day. | | **Target CPA** | The cost-per-acquisition goal for the automated bidder. Appears for Max Conversions campaigns only. | | **Ad scheduling** | Optional. The campaign starts immediately unless you set a later start date; add an end date to stop it at a specific time. | Line-of-credit accounts also complete invoicing details in this step. 7. Review the summary, confirm the details, and click **Create campaign**. 8. Proceed to [configure the ad group](ads-manager-create-ad-group). Campaigns can't run without ad groups — they determine the audience and/or keywords. ## Edit campaigns To edit any created campaign: 1. Open the campaign settings using either method: - Click the campaign name in **Ads Manager > Campaigns**. Then, click **Edit campaign** on the top right. - Or select the checkbox next to the campaign name and click **Actions > Edit campaign settings**. 2. Adjust the campaign settings. You can edit the campaign name, campaign type (for Search Results campaigns), countries, and daily budget. To change the ad placement, bid strategy, or scheduling, create a new campaign instead. 3. Click **Save changes**. You can also change a campaign's type inline in the **Campaign type** column of the campaigns table. :::note Edits made directly in Apple Ads sync to Adapty Ads Manager automatically, but may take time to appear. ::: ## Export campaigns To export the campaigns table as a CSV, click the download icon above the table and select **Export current page** or **Export all pages**. **Export all pages** downloads all campaigns across all pages in a single file. A progress modal tracks the download; you can cancel it at any time. Two optional filters are available: - **Enabled only**: Include only active campaigns. - **With spend ≥**: Include only campaigns with spend above a specified threshold. - **Group by country**: Break down each campaign row by country. The table is exported as it appears on your dashboard, with the columns you have selected to display. ## Launch & pause campaigns To launch or pause any campaign from Adapty Ads Manager: 1. Go to **Ads Manager > Campaigns**. 2. Switch the toggle on or off next to the campaign name in the **Status** column. ## Delete campaigns Adapty Ads Manager cannot delete campaigns. You can [pause](#launch-pause-campaigns) the campaign instead to halt spend, but keep its settings and analytics.